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Automation & AI

Email Studio

Create reusable customer email templates for automation and campaigns, with categories, tone, variables, preview, and AI-assisted drafting.

At a glance

The numbers on your screen, explained

What each Email Studio number means and where it comes from — so you know where to act.

Templates9
reusable messages

Reusable email templates available in the Communications Studio list.

Template sends318
this month

Customer emails sent this month from saved templates or automation message steps.

Payment messages74
receipts and reminders

Payment receipt, failed-payment, and invoice-reminder messages sent from reusable templates.

AI drafts11
reviewed by team

Email template drafts generated with AI and then reviewed in the studio.

Sample numbers from a demo workspace.

Organize

Keep customer messages reusable and searchable

The studio lists email templates by name, category, and tone so teams can reuse the same message patterns across campaigns and workflow actions.

  • Search templates by name, subject, or body
  • Filter by categories such as reminders, receipts, estimates, welcome, and onboarding
  • See tone tags directly on each template card

Write

Draft with variables and tone presets

Template editing supports subject lines, body copy, tone choices, common variables, and AI-assisted generation when the workspace can use AI.

  • Use variables like customer name, invoice amount, due date, and payment link
  • Pick tones such as professional, friendly, firm, concise, or support
  • Preview the message before saving

Reuse

Connect templates to workflow communication

Templates can support payment receipts, overdue reminders, estimate follow-ups, appointment messages, feedback requests, promotions, and other recurring communication.

  • Keep message content close to automation setup
  • Standardize customer-facing copy
  • Update templates without rebuilding every process

Everything included

Everything in Email Studio

Use it for lifecycle messages, service updates, promotions, and follow-up sequences.

Template library

Store reusable subject and body content for customer communications.

Categories

Classify templates for invoice reminders, receipts, estimates, onboarding, promotions, support, and more.

Tone presets

Choose a writing tone such as professional, friendly, firm, concise, support, or celebratory.

Variables

Insert customer, invoice, appointment, company, sender, and payment-link fields.

Preview mode

Review how the email reads before saving it.

AI drafting

Use AI generation when the workspace has AI access enabled.

Search and filter

Find templates by text or category in the studio.

How it works

Email Studio, step by step

  1. 01

    Create or select a template

    Start a new message or open an existing template from the Communications Studio.

  2. 02

    Set category, subject, body, and tone

    Write the content, choose a tone, and insert supported variables where live data should appear.

  3. 03

    Preview and save

    Check the message in preview mode, then save it for reuse in marketing or automation work.

FAQ

Email Studio questions

Can’t find what you need? Our team is happy to help.

Yes. The common variables include payment_link along with invoice number, amount, due date, customer name, and other fields.

No. The AI panel is only usable when the workspace can use AI. Otherwise teams can still write and manage templates manually.

No. Categories include receipts, failed payments, estimates, welcome, onboarding, appointments, follow-up, promotions, feedback, support, announcements, and custom messages.

Try Email Studio with the rest of Fratelli

Start free in minutes and bring the rest of your team when you are ready.